El Método Yasuri
Antes de cualquier estrategia, hay un diagnóstico. Son cosas distintas.
La mayoría de las consultoras llegan con un plan. Yo llego con preguntas. Cuatro preguntas específicas que determinan si tiene sentido que una marca entre al mercado mexicano ahora, por dónde, a qué precio, y con qué expectativa real de resultado.
El Método Yasuri™ no es un checklist genérico de internacionalización. Es el filtro que apliqué a Lip Intimate Care antes de construir su canal médico desde cero en Mérida, y el que aplico a cada marca antes de aceptar un engagement.
Most consultants start with the strategy. I start with the diagnosis. Those are not the same thing.
Regulatory Viability
Your labeling, your claims, your ingredient list, evaluated against COFEPRIS standards before we discuss anything else. I tell you what needs to change, what reclassifies your product as a pharmaceutical, and what doesn't need to be touched.
In practice: With Lip Intimate Care, the European claims of being "endorsed by gynecologists" and "microbiome-friendly" would have reclassified the product as a medical device under Mexican regulations. The adjustment was made to the wording, not the formula. Three weeks of work prevented nine months of being held up in customs.
Pricing Structure
Your European retail price doesn't land in Mexico the way you think it does. I build the full price architecture: factory price, wholesale, and shelf price, calibrated to the specific channel margin and consumer price sensitivity in your category.
In practice: A brand with a retail price of €28 in Europe assumes it can maintain that price in Mexico. However, with the exchange rate and the profit margins in the natural health channel (40-50%) and the medical channel (30-40%), the importer's margin disappears. The solution isn't always to lower the price, sometimes it's to change the entry channel or reformat the product for the Mexican market.
Channel Fit
Not every natural brand belongs in the gynecologist's office. Not every intimate care product leads with e-commerce. Channel fit assessment determines where your product has the highest conversion probability, and in what order.
In practice: Ecolatier didn't need the medical channel for its first phase. The product, intimate gel for girls aged 3 and up, had genuine organic demand on Mercado Libre. Forcing the medical prescription channel before validating direct demand would have been a sequencing error. It sold out on its own first. The pediatric channel is the second phase.
Entry Timing
2026 is a specific window, not a generic opportunity. The brands that enter now will anchor position before the channel saturates. But timing also means operational readiness: inventory, labeling status, and capacity to follow through on introductions.
In practice: A brand that arrives in Mexico without sufficient stock for the first eight weeks after medical introduction loses its window of opportunity. The medical channel operates on trust and continuity. If the gynecologist recommends the product and the patient cannot find it, the cycle is broken and does not easily reopen.
The Método Yasuri™ is a proprietary evaluation framework developed from three years of operating in the Mexican natural wellness market, not from market reports, but from the market itself.
What the method gives?
Two concrete answers at the end of the diagnostic:
If all four criteria align: engagement proposal with the entry channel, validated pricing, and a 6-month roadmap.
If any criterion falls short: I'll tell you before you spend a penny. What you need to address, in what order, and when it makes sense to come back.
El Método Yasuri™ evaluates individual brands.
The newsletter analyzes the entire market.
Each month: real data on what's happening in the natural, medical, and intimate care distribution channels in Mexico, written by someone who works in the industry.